ECONOMY
India Targets $15 Bn Leather Exports Riding On Slew Of Free Trade Pacts
India’s leather and footwear industry is being urged to set its sights on becoming a $15-billion export sector, with the Centre arguing that recently concluded and upcoming free trade agreements (FTAs) have created an unprecedented opportunity to significantly expand the country’s global footprint. Addressing the Council for Leather Exports National Export Excellence Awards for 2024-25, […]
CW Bureau
·
Jul 7, 2026
MANUFACTURING
Jindal Stainless Launches First-Ever Brand Campaign With Ranveer Singh
Jindal Stainless, the leading stainless steel manufacturer, has launched its first-ever brand campaign, ‘Jindal Saathi Seal Hai, Toh Asli Stainless Steel Hai’, weeks after onboarding Ranveer Singh as brand ambassador. The campaign signals a strategic shift for the company from a largely B2B-led approach to a more consumer-facing brand strategy. Focus on authenticity Fronted by […]
CW Bureau
·
Apr 23, 2026
RETAIL/FMCG
Bisleri Extends Hydration Tie-ups With Five IPL T20 franchises
Bisleri International has renewed its association as the Official Hydration Partner with five leading Indian Premier League T20 cricket franchises, Delhi Capitals, Punjab Kings, Sunrisers Hyderabad, Rajasthan Royals and Royal Challengers Bengaluru, as it looks to deepen engagement with cricket audiences. The continued partnerships mark the fourth consecutive season of collaboration with top-tier franchises, reinforcing […]
CW Bureau
·
Apr 2, 2026
