RETAIL/FMCG
KitKat And The Art Of Stealing: An Unusual Priceless Heist In Europe
If stealing is an art, what do you say about stealing the art itself. Professional thieves usually take a break after a heist. In this case, they seem to have followed Nestlé’s famous tagline, have a break with KitKat, rather seriously. These two unrelated, high-value international heists unfolded in lightning speed over the past few […]
CW Bureau
·
Apr 5, 2026
HOSPITALITY
No KitKats Here, Just Getaways: Kerala Tourism’s Viral Moment
In a striking example of real-time brand creativity, Kerala Tourism has transformed a global supply chain incident involving KitKat into a clever and engaging marketing opportunity. From supply chain disruption to storytelling opportunity The development follows an official statement by Nestle, which confirmed that nearly 12 tonnes of KitKat products were stolen while in transit […]
Sajan C Kumar
·
Mar 31, 2026
RETAIL/FMCG
Nestle India Net Zooms 46% On Strongest Volume Growth In 5 Years
Nestle India on January 30 reported a 46% jump in its standalone net profit to ₹ 1,018 crore for Q3FY26 as compared with ₹696 crore in the corresponding quarter of last fiscal owing to increased volume growth on the back of capacity expansion initiatives. Total sales of the FMCG major stood at ₹5,643 crore as […]
CW Bureau
·
Jan 30, 2026
