Radico Khaitan Ltd flagship brand Magic Moments Vodka has crossed eight million cases in sales this year, reinforcing its position as India’s largest vodka brand and among the fastest-growing globally.
The brand recorded a sharp rise from 7.1 million cases last year, reflecting strong consumer demand and a growing presence across markets.
Radico Khaitan had entered the premium vodka segment in 2006 with the launch of Magic Moments and has since built the brand through product innovation and a focus on evolving consumer preferences.
Magic Moments currently commands around 60% share of the Indian vodka market and was ranked the sixth largest vodka brand globally last year. The company said the brand continues to strengthen its leadership position domestically while improving its global standing.
A key factor driving recent growth has been its expanding flavour portfolio, particularly the ‘Flavours of India’ range. The latest variant, Jamun SpicyMint, has seen strong consumer traction since launch, while earlier offerings such as Alphonso Mango and Thandaai have also contributed to sustained demand.
“Crossing the eight million case mark is a proud milestone for Magic Moments. It reflects a defining shift in India’s evolving spirits landscape, with vodka emerging as one of the fastest-growing categories in the country,” said Managing Director Abhishek Khaitan.
According to him, vodka accounts for over 20–25% of the global spirits market, while in India it remains under-indexed at less than 4%, presenting a significant headroom for growth.
“With a strong market share and continued innovation, we are well positioned to drive the next phase of growth,” he added.
Magic Moments offers a wide portfolio across semi-premium and premium segments, including variants such as Remix, Verve and Dazzle, along with multiple flavour extensions. The company said it will continue to focus on innovation and consumer engagement to strengthen its market position.