Victoria’s Secret, a leading global sleepwear, lingerie, and beauty products brand, has announced actress Triptii Dimri as its first-ever Indian brand ambassador, marking a significant milestone in the brand’s India journey.
Campaign teaser
Alongside the announcement, the brand has unveiled a teaser of its upcoming Summer Signature campaign through a visually led digital film, capturing themes of confidence, comfort, and modern femininity. Conceptualised and executed by Mumbai-based creative agency Makani Creatives, the campaign places Dimri at the centre of a narrative that reflects the brand’s evolving focus on individuality and self-expression.
Localised storytelling
The video introduces Triptii Dimri as the face of Victoria’s Secret in India, capturing a shift towards more localised storytelling for the market. Anchored in themes of self-expression and confidence, the film positions the actor in a narrative that reflects evolving consumer attitudes around individuality and comfort.
Film narrative and styling
Shared by the actor on social media, the film features her in distinct looks styled by Anaita Shroff Adjania, moving across moods that blend sleepwear, casual styling, and statement fashion. The narrative is led by a voiceover in which she says, “Ready for something iconic. To me, being sexy is not just about the looks; it’s about the confidence, it’s how comfortably you carry yourself and who you truly are,” reinforcing the film’s core message around confidence and self-expression.
Creative direction
Conceptualised by Makani Creatives, the film is designed as a cultural bridge, bringing together a global brand voice with locally relevant storytelling. The campaign rollout is expected to build further on this narrative in the coming weeks as part of Victoria’s Secret’s Summer Signature campaign in India.
More than visibility, it’s about connection
Sharing his thoughts on the Summer Signature campaign by Victoria’s Secret, Makani Creatives Pvt Ltd Director Sameer Makani said, “Victoria’s Secret’s first ambassador campaign in India was about more than visibility, it’s about connection. We’ve evolved the brand narrative from ‘distant’ to ‘driven,’ focusing on how Indian women actually define confidence today. It’s an elevated yet authentic approach that finally makes the Victoria’s Secret brand message resonate with the Indian audience.”
Brand evolution
Victoria’s Secret has been evolving its global narrative towards a more inclusive and individual-led approach to fashion. The India ambassador film reflects this direction while also signalling a sharper focus on building resonance with Indian audiences through culturally relevant communication.
Agency profile
Makani Creatives is a strategic, full-service creative and marketing agency established in 1999 by Sameer and Ashish Makani. The agency helps brands craft, communicate, and amplify their stories through integrated solutions spanning brand strategy, digital marketing, content creation, media planning, and influencer-led campaigns. With a strong focus on delivering measurable business impact, Makani partners with clients to build end-to-end communication ecosystems that drive brand relevance and long-term growth.