ICICI Life Insurance Ltd, formerly known as ICICI Prudential Life Insurance Company Ltd, has unveiled a new brand identity and tagline, ‘Har Kal Aasaan’, reflecting its focus on making life insurance simpler and more accessible to Indian customers.
The new brand promise seeks to position life insurance beyond protection against uncertainties, encouraging people to make informed and confident decisions about their financial future.
Focus on simpler customer experience
The company said the refreshed identity reflects its commitment to making financial planning simpler, more transparent and flexible. It aims to reduce the complexities associated with securing long-term financial protection and help customers navigate their future with greater confidence.
The tagline ‘Har Kal Aasaan’ captures the company’s ambition to make life insurance easier to understand and access, while improving convenience for customers and other stakeholders.
Builds on 25-year foundation
“At ICICI Life Insurance, we firmly believe that preparing for tomorrow should bring clarity, confidence and peace of mind, rather than adding to life’s complexities,” ICICI Life Insurance Ltd, Chief of Marketing, Digital & Bancassurance, Srinivas Balasubramanian, said.
“Our new brand identity goes far beyond a change in name. It reflects our broader commitment to make the experience of securing one’s financial future simpler, more transparent, more flexible and easier,” he said.
Supports ‘Insurance for All by 2047’
Balasubramanian said the company would build on its 25-year foundation to deepen customer relevance and establish new benchmarks in the life insurance industry.
The company also aims to contribute towards the national goal of ‘Insurance for All by 2047’.
Through its refreshed identity, ICICI Life intends to strengthen customer engagement and reinforce its focus on convenient, transparent and flexible life insurance solutions.